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our philosophy

We believe in using what we already have to create clothing that celebrates the joy of childhood.

Every piece is thoughtfully handmade from recycled fabrics, giving beautiful materials a new purpose. Our one-of-a-kind designs are unique, comfortable, and made to last.

our story

Based in Geelong, Kind is a female-owned small venture. Every creation is designed by Genie and lovingly sewn by her talented mother-in-law, Cheryl.

We’re passionate about giving preloved fabrics a second life, transforming them into fun, one-of-a-kind outfits for little ones.

All of our fabrics are sourced locally from charitable organisations, helping to support our community while reducing textile waste.